Coffee

The Luxury That Lingers

Reading the financial news is dismal these days; companies are slowing down operations or ceasing to exist, layoffs, financial fraud in the realm of billions, bailouts that are supposed to keep the economy going and cause the stock market to plummet…if it weren't for that warm cup of java in your hand, it might be unbearable.

Coffee is the second most widely traded commodity in the world, with premium types, such as Hawaii's rich Kona beans, or JamaicanBlue Mountain selling for a high premium. Nearly seven billion dollars of coffee are traded each day…and your morning hit of caffeine at your local coffee shop, costs you five bucks a cup. In a world where coffee is a necessity, and money is tight, is spending $5 per day on a cup for nearly 300 days a year (the average that most people drink) sound? That comes out to nearly $6,000 per year when all is said and done.

Now, we're not here to tell you to give up the juice of the bean. Far from it. What would you say if we told you there's a way to get that gourmet coffee price for a fraction of the price? Using techniques pioneered by Gourmet Coffee vendors online you can get your morning cup of coffee delivered for pennies on the dollar to what you'd pay for a coffee at a high street cafe, and with much greater variety as well. The advantage here is that for the amount you'd spend on a cup of coffee at your local coffee shop, you can usually buy a pound of fresh roasted coffee beans, or more – or two pounds of unroasted coffee beans.

These high street cafe vendors are hearkening back to coffee, the way it was made in corner shops before World War II, when great innovations in roasting, canning and preservatives allowed coffee to be ground and sealed in cans and shipped by interstate freight. What online gourmet coffee vendors sell is coffee that has been fresh roasted, and only a few days old, or coffee beans that you can roast and grind yourself.

This makes for a superior cup of coffee compared to the tinned brown powder we've grown up with, and in the case of whole bean sellers like Gourmetcoffee2you, you can get the fresh roasted coffee beans, then grind them for steeping. The advantages of these techniques is that coffee is fresher and tastes much more like coffee than the bitter swill we've all grown accustomed to.

What gives coffee its flavor is the oils of the coffee bean, which oxidize and break down shortly after roasting; often times, you've only got a 3 to 4 week window (depending on the coffee bean type) for its maximum flavor. After that window passes, the oils break down rapidly.

Some coffees are renowned for their rich, dark flavor, like Kona or Jamaica Blue Mountain. If you've tried buying these coffees in stores, you know full well how pricy they can be. When bought through a gourmet coffee vendor, they can be had at a significant discount, and a serious improvement in freshness and quality. Only a true online gourmet coffee seller offers you these fine Arabica beans, and they can provide a little bit of luxury in trying economic times – just because the market is imploding and you're doing things that make more fiscal sense doesn't mean you should give up on the things that make life worth living.

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